About Us


two : minds, the brainchild of Jesse Dong (Jeffrey) and Robert Rosenthal (Xhibition), began as a simple conversation around a shared love of fashion, community, retail, and customer service.  During the Covid-19 pandemic, Jesse and Robert were dismayed to observe the significant impact of retail closures on New York's fashion footprint.  They felt passionate about introducing to New York a new retail experience spanning luxury, street, heritage, and emerging.  The result is two : minds.
We opened two : minds at 34 Gansevoort Street in the heart of New York's Meatpacking district with the intent of providing a welcoming, home-like atmosphere for all shoppers.  Our mission is to inspire and support our community with the best collections from all over the world and premier customer service.  The art of discovery is extremely important to our clients and to us, and we scour the world for the best emerging talent.  In addition, we also present important heritage brands.  At our core, we believe we are not experts but students in this journey, as fashion is ever-changing.

We established two : minds to enable all men and women to feel comfortable and confident; our team works tirelessly to create a best-in-class retail experience for everyone.